How Acme Corp cut checkout drop-off with branded short links

Acme Corp runs dozens of campaigns a month across email, social, and paid ads, each pointing to a slightly different checkout flow. Before GoGoLink, every link was a long, unmemorable URL stitched together with UTM parameters — easy to mistype, hard to trust, and impossible to update once it had already gone out.

The problem with raw campaign URLs

Their team noticed two things:

• Customers who typed links manually from print or video ads often mistyped them, landing on 404 pages instead of checkout.
• Marketing had no visibility into which channel actually drove a completed purchase, only which channel got the click.

What changed

Acme Corp moved every outbound campaign link to a short, branded domain — go.acme.com — with UTM parameters attached automatically behind the scenes instead of exposed in the URL. Each link stayed editable after publishing, so a broken destination could be fixed without reprinting anything or resending an email.

The result

Within a single quarter, Acme Corp reported:

• Fewer dead-end visits from mistyped or stale links.
• Clear attribution across every channel, since GoGoLink recorded clicks and destinations even after a link's target changed.
• The ability to redirect an entire campaign's traffic to a new page in seconds when a checkout flow needed a fix.

If your campaigns still ship raw URLs, branded short links are one of the fastest wins available — set up takes minutes, and every link you create from here on benefits.