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Notes from building GoGoLink

What shipped, what we learned, and how to get more out of the links you share.

Article

What makes a QR code dynamic

Nothing in the squares changes. A dynamic QR code is an ordinary code with a redirect printed into it, which means the thing deciding whether it still works in three years is who owns the domain inside it.

Jorge Lapa
Jorge Lapa 6 min
Article

How a URL shortener actually works

A short link is a lookup and an HTTP redirect. What happens in the half second after someone clicks, why the redirect status code matters more than people expect, and where the click gets counted.

Jorge Lapa
Jorge Lapa 4 min
Article

Link management 101

Link management is what you do so the links you have already published stay under your control. What the practice covers, why it matters more than it sounds, and a setup you can put in place this week.

Jorge Lapa
Jorge Lapa 4 min
Article

A UTM naming convention your team will actually follow

Most campaign reports are unreadable because four people spelled the same channel four ways. A short set of rules, a fixed vocabulary, and worked examples you can copy into your team's docs.

Jorge Lapa
Jorge Lapa 3 min
News

Custom branded domains are here

Every GoGoLink workspace can now connect its own domain to its short links. Domains that already serve live traffic move across without a certificate gap.

Jorge Lapa
Jorge Lapa 3 min