Custom branded domains are here

A link like go.acme.com/summer-sale says where it goes before anyone clicks it. A shared gogol.ink/x7fQ2 asks for the benefit of the doubt.

Every workspace can now connect its own domain and serve short links from it.

Pointing a new domain at us

Add the domain under Domains in your workspace settings, then create a CNAME record pointing at cname.gogol.ink. That is the entire DNS change.

From there we look for the record ourselves. Checks repeat on a widening interval, a few minutes apart at first and stretching out as attempts fail, so a domain you misconfigured on Friday still gets picked up when you fix it, with nobody watching the page. Re-check now on the domains page skips the wait. Once the CNAME resolves we register the hostname on our edge and issue the certificate.

Moving a domain that already serves traffic

Repointing a live domain usually costs you a gap. DNS moves first, the certificate is issued against the new record second, and whatever arrives in between gets a browser warning.

Choose It already serves live traffic when you add the domain and that order flips. We request the certificate up front and give you a TXT record to publish on _acme-challenge under your hostname. Your DNS does not move while that happens, so the domain keeps serving from its current host the whole time. You change the CNAME once the certificate is ready, and it is already in place when the first request lands on us.

If the domain is parked or newly registered, the first path is less work. If people are using it today, use this one.

The whole path space is yours

Some paths on gogol.ink belong to us. /pricing, /blog, /login and about forty others are reserved for pages we publish there, and no short link can claim them. On a domain you own, none of that applies. If you want go.acme.com/pricing, take it.

More than one domain can point at the same workspace, running side by side, with one of them marked as the default for new links. Older links keep resolving on the domain they were created with; changing the default does not move them.

What it costs

Nothing today. Paid plans are not purchasable yet, so during early access this is open to everyone regardless of the tier they are nominally on. The pricing page shows where it settles: one branded domain on Pro, five on Team.